2. How effective is the combination of your main product and ancillary texts?

The track we decided to use for our music video is from the dance/techno genre of music and so we decided that for our music video we would keep our video simple along the lines of what you would relate dance music too – a club. We made the Barbie dolls we were using look like they were dressed to go out for the night, with one of the dolls having silver looking trousers and multi coloured hair, showing she has a creative persona. As we were making an animation video and we used dolls, changing the makeup to match the representation of a nightclub we wanted was impossible, however their clothes worked well and as they have bright coloured lipstick on the dolls the vibrant dance look was still noticeable in the video.



For our digipak and adverts we came to the decision that we would use a font that would be easy to connect with dance music and the clubbing atmosphere that comes with it. For both the digipak and magazine advertisement we kept the same fonts for the band and name of the album to keep the continuity throughout our work. This makes it easy for our audience to associate them both media texts together.

We decided that the colouring of the advertisements would also be important as it would represent the CD so that once people had become familiar with the magazine poster they would instantly be able to spot the CD due to the same types of colouring being used. As our genre of music is dance, we decided that bright, bold colours would work best for giving the vibe of a new exciting sound.




The above image shows how we kept the continunity in both ancillary products by using the same font 'Display' for the titles so that the audience could relate the two.
We also stuck to a specific colour scheme in order to show the poster and the CD covers connection to one another. The use of colours used portray what types of colours are popular for lighting in nightclubs and so represent our style of genre perfectly.


We have made an effective link between our main product and the advert by including images of the dolls in the new music video. This allows the viewers to know what the song is and what to expect from the CD if they have seen the video or if they know the song but not the video, they will know what to expect due to the image on the advertisement.