Goodwin's Research

In his book, 'Dancing in the Distraction Factory' (1992) - Goodwin studies music television and popular culture, and proposes a series of notions - he states:

- Music videos demonstrate genre characteristics. For example, a boy band performing a dance routine. This is also true of our production. The genre of our video can be classed as electro pop/dance, we have storyboarded a dance routine and have based our video largely around a club scene. In this way, we are demonstrating the characteristics of dance music.

- There is a relationship between lyrics and visuals. This is somewhat true of our video. The track we are using does not feature many lyrics, but more synths and electronic production. However, when there is a female voice, we are using camera shots on the girl, and as the pace of the music speeds up - we have decided to use more frames per second, so that the video relates more closely to the music.

- The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. Although we are not creating a music video to produce capital and broaden/sustain a fanbase - we are plying to be in-keeping with generic conventions of music videos today. Therefore, as part of the mise-en-scene, we will display posters of our performers behind the DJ deck. On a different platform, this orientates the viewer and is a reminder throughout of the genre and more closely, the artist/s.

- There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body. This is going to be particularly prominent in our video, as Barbie dolls in themselves are synonymous with a materialistic, and voyeuristic character. As well as this, the Action Men are just as voyeuristic to a female audience. We aim to shoot some of the video with one performer half-naked - the epitome of a provocative character.

- There is often intertextual reference (to films, TV programmes, other music videos etc). The brands of Barbie and Action Man are media phenomenons in themselves - producing films, songs and magazines. In this way, our whole production is an intertextual reference - paying homage to the children's toy figures.