To make sure that our music video actively includes the audience we are going to use the Uses and Gratifications audience theory by Blumier and Katz in order to make sure that our music video correctly addresses our target group.
We are going to include humour in our music video, which comes from the use of the barbie dolls, who will provide the entertainment gratification and will make our audience feel connected as we will understand the humor that our target group would have. This will in turn make them want to continue watching the film.
Supplying the target audience with a sense of escape from the real world and the things that annoy them throughout the day will allow them to be part of the different life in the story of our music video. The characters in the video may also be similar to people who watch it so they will be able to identify the actions carried out by the characters that they also have, which will enable them to learn more about themselves.
Our music video will also include the methods of Richard Dyer's 'Utopian Solutions'. Our video will provide the audience with a solution to the inadequacy in their lives. We are going to be focusing on two of the three solutions devised in Dyer's method within our music video. The inadequacy of boredom which many people face after sticking to the same daily routine will be replaced by excitement when they watch something different and creative which provides humor and a situation in which you do not know how it will turn out. By our group offering an animation music video we will provide the audience with excitement as animation is an unusual chioce in making music videos.
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