The beginning scenes of this music video create a great mise en scene of a girls typical bedroom with lots of colour and pillows. The establishing shot of the room allows us to see what the room contains and what Barbie is doing. The open view into Barbies room allows the viewer to know that the story is going to be based around this character as she is set in the middle of the shot, showing that she is the focus.
The next scenes show how the story unfolds with the song choice, the shots have been chosen to allow the audience to keep up with what is going on and understand how the character gets from one scene to another. This is an important factor to consider with our music video as we will have to make sure that the audience understands so that they understand the humor behind our story line.
The next scenes show another great example of mise en scene in which the dolls are seen enjoying some time out at a club, we are able to immediately become aware of the setting due to the disco ball in the background and the clothing that has been used on the characters. Small movements are then used to show the Barbie in different backgrounds, like a stereotypical R'n'B video, dressed in different outfits to make her look seductive, as many artists do when promoting their music, the fluent movements of arms and legs in the video show how many frames per second and images must be used in order to create a successful still image animation video which achieves persuading the audience that the dolls are real and moving.
The end shots are used as close ups to show from the end of her body to her face, which show the Barbie as being a figure of desire in which people aspire to be like. The use of different camera angles throughout the video makes it look more professional and effective, and is something that as a group we have decided would be a sensible idea to do ourselves when we create our music video.
After watching the Barbie still animation, I researched the original video to the music that was used to see if there was any link between the two. The original video has been used as inspiration on the Barbie video to show the resemblance and I think that this has shown our group how much planning has to be done in order to create a successful set which sticks to the storyline that has been agreed.
From watching this animation video, we have picked up helpful tips on what to do with our own animation music video and understand that lots of time and effort is going to be needed in order to produce a great looking set which conveys the stereotypical settings that we aim to include and to make sure that it convinces our audience. This can also be done by making our video as fluent in movement as others that have been produced before.
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